That's the slogan of Voodoo Doughnuts in Portland, Oregon.
I was there recently with my daughter who grew up in Portland, Maine and now lives in Eugene. This is a strikingly weird donut shop, but the stuff is really really good!
The Roadfood review has some great pix.
Here I am enjoying their famous maple bacon donut. It sounds and looks, well, gross, but it is sublime!
And here's the segment Anthony Bourdain did: